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"Rusal" stimulates the growth of consumption of aluminum products

9 July 2014

Director of «Rusal» Roman Andryushin responsible for the marketing of products in Russia and the CIS, has provided information on the implementation of activities designed to stimulate an increase in light metal consumption in the domestic markets. The strategy is based on the selection of the most effective areas related to the development and support of the aluminum market. The main focus is to work with customers, demand from which is growing due to the increase of production capacity. In addition, the company conducts exploration, education and innovation, which helps to expand the scope of application of aluminum products, including economic. Another important factor is the import substitution and, in this regard the prospects for Russia are good enough and were made possible by economic and political factors. We are talking about the devaluation of the national currency and the intention of the government to support a well-developed, but are affected by the negative impact of foreign representatives dumping and unfair competition sectors. For example, home and building profiles, or rims — these products are produced by Russian companies, today the quality is not inferior to foreign goods.

In general, in 2014 for «Rusal» — as, indeed, for many companies — will be marked by austerity. One of the areas in which the company plans to hold a series of activities aimed at saving — logistics. The estimated amount that «Rusal» is going to save by increasing competition in contracting and transportation services, is about 24 million. USD. Competitive selection of operators will enable savings of $ 2.78 million. USD due to the reduction of tariffs for transportation by sea containers.

The work with the owners of rolling stock — start has been made in July 2013 in the second half of the year, transport costs fell by 7.5 million USD… In April this year the company signed an agreement for three years with the First freight company with respect to the transportation of its products in closed wagons, loading volumes for the month amounted to about 90−120 tons. Last year, due to the adoption of such measures in the field of logistics and transport company was able to save 67.3 million. USD, planning to increase the performance in 2014.

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